Your site name is part of your vending platform identity. It is included on your registration and login pages. It also added to your vending platform pages. You can also find it in your page titles.
One way to easily promote your platform is through a custom domain. A domain that represents your brand and matches your existing web addresses. It is generally best to use a subdomain for this customisation and keep the main domain for a frontpage you might desire to build separately. You can now do this using a DNS A record.
